High Yield Insights Archives - Page 4 of 4 - Cannabis Business Executive

Poised for big growth, is cannabis ready?

Things are moving quickly: in the next six weeks voters in multiples states will determine adult use legalization, a few very red states will consider medical marijuana initiatives; and then there are the pro-legalization candidates for governors in numerous states…

High Yield Insights Study Finds Many Cannabis Users Can’t Identify A Favorite Strain

PRESS RELEASE Nearly half of smoking and vaping users can’t name a favorite or have no preference Chicago—Despite a majority of consumers (64%) reporting that cannabis strains are important in their purchase decisions, nearly half (45%) can’t name their preferred…

When Just One More Is Too Many

August 13, 2018
Mike Luce
Marketing
0 Comments

Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of…

Who Do They Think You Are? Building Your Cannabis Brand

Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are…

Edibles Growth Exploding, Attracting the Curious and Bringing Customers Back To Cannabis

PRESS RELEASE 41% reported using more edibles post-legalization; Two-thirds of customers cite flavor as key to purchase decision Chicago—A ground-breaking study on edible and infused cannabis reveals the key drivers in customer purchase decisions for this fast-growing category, with product…

CBD: Don’t Wait For Direction, Move Forward

July 19, 2018
Mike Luce
Cannabis & Hemp Research, Hemp Industry News, Marketing
2 Comments

With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products…

Understanding the Customer Journey with Edibles

Edibles continue to garner attention and headlines in cannabis. And with good reason. Edibles have emerged as one of the fastest growing product categories in sales and consumer adoption. In a recent proprietary study by High Yield Insights on cannabis…

44% of cannabis consumers in legal recreational states identify as medical users seeking pain relief, anti-anxiety & sleep aids

PRESS RELEASE High Yield Insights finds nearly half of medical users check CBD levels to make purchase decisions Chicago—Even in states where recreational use has been legalized, nearly half (44 percent) of cannabis consumers self-identify as using cannabis for medical…