High Yield Insights Archives - Page 3 of 4 - Cannabis Business Executive

Setting Standards: The FDA and CBD Future State

When the Food and Drug Administration (FDA) finally held its first public hearing on CBD at the end of May, the focus seemed off. It was at times a “get your popcorn ready” hearing when lawyers promised new future lawsuits,…

Why is CBD on Shelf at Big Box Stores?

With GNC joining the ranks of mainstream big box stores carrying some type of CBD product (along with other major players in the drug channel like CVS and Walgreens), as if you needed any further evidence to believe, the rush…

CBD’s National Rollout Requires Execution, Not Just Excitement

With CVS, Walgreens and Rite-Aid all moving in lock step with CBD products, general retailers are now required to develop their own CBD related strategies. Such was the focus at last week’s CBD and the Future of Cannabis conference, where…

Infographic: Current and Potential CBD Consumers

As has been well documented in these pages, when the 2018 Farm Bill was signed in December 2018, it marked a turning point for cannabis in general and CBD specifically. We were interested in knowing the consumer’s perspective on CBD…

Pet Owners Embracing the Potential of CBD

March 18, 2019
Mike Luce
Marketing
0 Comments

By Mike Luce As anyone who has cared for an ailing or distressed pet can attest, we would do anything for our four-legged (or two-legged, or even no-legged) friends. Unconditional love even extends to those creatures who seem to exist…

Understanding Potential CBD Users; Drivers to Adoption

March 5, 2019
Mike Luce
Cannabis & Hemp Research, Hemp Industry News, Marketing
0 Comments

In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate…

Consumer Trust In Information On CBD

When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents,…

The Convergence of CBD Consumers and Omnichannel Strategies

As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies…

What Year Is It: Dealing With The Latest Scare Tactics

The cannabis industry wrapped up 2018 in a celebratory mood. Legalization and decriminalization advanced in states across the country. Election outcomes for state, gubernatorial, and Congressional offices mirrored the widespread and growing public support for cannabis. Against this backdrop, the…

2019 Trend Predictions From The Outside In

December 3, 2018
Mike Luce
Marketing
0 Comments

Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions - issued from all corners - mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends…

Will Dispensaries Take the Lead in 2019?

Last week’s MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile…

A Healthy Upside for Topicals

Cannabis-infused balms, lotions, and oils are reaching an increasingly diverse audience. While we all refer to the category broadly as "topicals", innovations in formulation, application, and delivery have resulted in an interesting array of products available to consumers. For example,…

The Learning Curve Exchange Rate: Canada, Cannabis and Commercialization

The visuals of this week are striking. The midnight store openings. The long queues wrapping around city blocks. And the maple leaf replaced by the marijuana leaf on the national flag. Canada’s first few days of recreational legalization have gone…

Beyond The Brownie: A Growth Strategy for Edibles

The cannabis industry knows many of the challenges facing the edibles category well. In no particular order, edible brands confront issues with onset time, taste, dosage, and a reliable, consistent experience. That’s not an exhaustive list and won’t come as…

Boomers Pose Unique Challenge To Dispensary Operators

"The staff has been most important in walking me through the decision-making and purchasing process. Today's marijuana and it's methods of use is so different; I find myself knowing basically nothing about it." - Male 65+, Seattle, WA That is…