Google Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now

By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,…

Considerations For Early Movers In Cannabis E-Commerce

As I write this in September 2021, 19 U.S. states have completely legalized cannabis for recreational and medical use. That's over one-third of the country. This steady legalization — and destigmatization — isn't just benefiting cannabis users but entrepreneurs in…

What Cannabis Businesses Should Know about the Google BERT Update and SEO

Search engine optimization (SEO) is essential for cannabis businesses, particularly while many social media marketing and digital advertising tactics are still not available to them. For years, the phrase “content is king” has put businesses on notice that in order…

11 Dispensary SEO Tips to Improve Your Local SEO Search Rankings

April 1, 2019
Vee Popat
Marketing
0 Comments

Dispensary SEO Tips & Local Search Ranking Factors For Cannabis Stores Have you ever thought your about how important it is to get your cannabis retail store or medical marijuana dispensary website content to rank well in search results? A…

What Google’s Algorithm Update Means for Cannabis Businesses

September 6, 2018
Amber Mayo
Marketing
1 Comment

By Amber Mayo Google updated their algorithm for search last month – this is standard operating procedure for them and they do it a few times a year. However, this one was a big one. While Google never gives away…

Cannabis + Influencer Marketing is it a Fit?

What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to…

Even where it’s legal to sell marijuana, it’s hard to advertise it

As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online…

The Legal Implications Of Advertising Cannabis Across Different Media

August 22, 2017
Jean-Paul Jassy
Compliance and Regulations, Policy & Legal, Retail
0 Comments

Placing and accepting advertisements for cannabis products is complicated. There are different legal concerns at the federal and state levels, and different considerations for advertisements in print, broadcast, internet and other media. Federal Law No matter what laws apply at…

New York Cannabis Company Lashes out, Calls Google’s Ad Policy “Evil”

New York medical-marijuana companies opened their dispensaries for business in January, but it’s been difficult to get the word out. Not only does the state prohibit companies from approaching doctors about their products, but Google and Facebook have also put…