Demand Creation – Multi-State Expansion Success through Consumer-Driven Demand

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

A common refrain among CPG retailers is to suggest to brands that “when you create consumer demand for your product, I’ll carry it”. Given the lack of traditional advertising channels to cannabis brands, coupled with a regulatory framework that complicates national branding initiatives, most cannabis brands are unable to deliver on this retailer request. But Miss Grass seems to have cracked the code.

Kate Miller, founder and CEO of Miss Grass, has been able to build a national brand by leveraging a national media platform to build a brand-owned community, consumer loyalty, and credibility. Kate joins Deep Roots to discuss how this approach has made her state expansion model scalable and her products available across the US, to the delight of consumers and retailers alike.

Our Guest: Kate Miller, Co-Founder + CEO of MISSGRASS

Inspired by her stint working at a dispensary in college and powered by a decade-long career in entertainment where she worked alongside Ben Silverman (The Office, Ugly Betty) and led brand partnerships for Lorne Micheals’ Broadway Video (Saturday Night Live), Kate is dedicated to making cannabis accessible, rewriting the pervasive and shameful narrative around this plant, and building a community of conscious cannabis consumers.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.