Media Brand or Cannabis Brand? Beard Bros Find Synergy in a Combined Approach

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

What came first, the chicken or the egg? Many know Beard Bros for their outstanding coverage, information, and insights regarding the cannabis industry. But they actually started out first, in cannabis legacy products; and then pivoting to the legal cannabis industry. Beard Bros Bill and Jeff Levers have utilized their media platform to strengthen a product brand in multiple markets. Their approach has been to create consumer goodwill by imparting cannabis knowledge and expertise to become a trusted voice. Then, on the heels of Beard Bros credibility, they are on a mission to offer a range of products into multistate and multinational markets to extend that goodwill into the products they market. Bill and Jeff join Deep Roots to discuss how this approach has made their market expansion strategy more successful than what it may have been without the culture they have built, both internally as well as with consumers.

Our Guests: Bill and Jeff Levers, Co-Founders at Beard Bros. Pharms & Media

Originally hailing from Florida and Pennsylvania and now conveniently headquartered in Los Angeles and Sacramento, Beard Bros Pharms is a multinational cannabis brand, advocacy and consulting firm, and grassroots media magnate whose highly sought-after products, no-nonsense knowledge base, and hard-earned expertise are boosting bottom lines for their business partners worldwide. The company leverages their deep legacy cannabis experience at the intersection of the ever-evolving legal and regulated cannabis landscape via its co-founders and real brothers Bill and Jeff Levers to help their partners navigate the nuances of both established and emerging cannabis markets. Bill and Jeff of Beard Bros. Pharms have also earned a reputation as outspoken advocates of the cannabis plant, its many benefits, and of the culture at its roots.

They launched their own culture-based website in 2018 at www.beardbrospharms.com and corresponding weekly newsletter “The Friday Sesh”, as they are known and revered for the authenticity that accompanies their reporting on original news content, upcoming cannabis related events, brands to watch, and more. Beard Bros Pharms’ full spectrum of expertise in cannabis cultivation, manufacturing, operations, packaging, supply chain distribution, consulting, marketing, and media is unrivaled. In addition to 20-years of top shelf cannabis production, Beard Bros has operated in the legal cannabis market since 2011 (in the Prop 215/SB 420 medical market) and produced licensed recreational cannabis since 2018.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.