How Can a Local Lifestyle Brand Succeed in New Market Expansion?

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Many cannabis brands can be successful in their local market by embracing community and creating an authentic culture, but can that lifestyle brand export that goodwill and succeed in new markets? Timeless Vapes of Arizona spent years developing a lifestyle brand in their home market and have subsequently expanded into multiple markets with a profitable model that generates customer loyalty and corporate earnings. What does that playbook look like? Josh Hirschey, President of Timeless Refinery, joins Deep Roots to share how they have replicated their tried and true AZ lifestyle brand model in AZ in multiple new markets.

Our Guest: Josh Hirschey, President of Timeless Refinery

Josh Hirschey serves as President of Timeless Refinery, a leading cannabis house of brands with operations in Arizona, California, Missouri, Oklahoma, and Ohio. Timeless is focused on building high-quality lifestyle cannabis brands including Timeless, Timeless NOIR, and Timeless AZUL Vapes and Tumble by Timeless infused pre-rolls. Timeless connects with their consumers locally in each market they are in by engaging on the pillars of culture, community, and legacy.

Prior to leading Timeless, Josh was SVP/General Manager leading Amphenol Broadband Solutions (ABS), a division of Fortune 400 Amphenol Corporation. ABS is an industry-leading connectivity supplier with a global sales, distribution, and manufacturing footprint. During his 9 years running ABS he led the growth of the business both organically and through numerous acquisitions to over $400M in revenues.

Before joining Amphenol, Josh ran a private manufacturing company and was Vice President and Sr. Analyst at two boutique investment banking firms specializing in middle market buy and sell side M&A advisory, and capital and debt financing.

Josh has more than 18 years of experience in general management, business development, global manufacturing, and mergers and acquisitions. He is a graduate of Arizona State University and enjoys spending time with his wife and their two sons. Additionally, Josh enjoys traveling and is a fan of classic cars and sports.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.