DeepRoots with Peter Barsoom of 1906: Pioneering Functional Cannabis & Online Cannabis Sales

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

CEO Peter Barsoom launched 1906 with a transformative vision: to establish the category of functional cannabis as a mindful alternative to alcohol and pharmaceuticals. This brand has not only normalized cannabis use but also highlighted its diverse functional benefits. Today, under Peter’s leadership, 1906 has expanded into 11 markets and successfully launched 1906.shop. This innovative online platform generated $3 million in sales within its first six months, revolutionizing access to legal cannabis through a direct-to-consumer model. Join Peter on the Deep Roots podcast as he shares insights on 1906’s product innovation and his strategic approach to a capital-efficient expansion that’s setting new standards in the cannabis industry.

Our Guest: Peter Barsoom CEO & Co-Founder

CEO and Co-founder Peter Barsoom, has an extensive career experience in finance and business strategy, holding a variety of senior management positions at leading institutions including American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital and Intercontinental Exchange.

In 2015, Mr. Barsoom left the financial industry to found Nuka Enterprises (Nuka) a premium nutraceutical company specializing in sourcing and synthesizing global plant medicines for use in daily life. Mr. Barsoom brings unparalleled financial acumen from leading the most complex and highly regulated business to LPS.

In September of 2018, Barsoom was recognized by “Entrepreneur” magazine as one of the Top 100 Leaders in Cannabis. He serves on the board of numerous leading cannabis industry associations including: the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association and the Florida Medical Marijuana Advisory Committee.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.