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State of SEO, Email and Content Marketing in 2021

What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is…

How to Get Your Cannabis Products to Market Quickly and Safely

Getting a product to market safely is always top priority, but getting it to market quickly also has important benefits for consumers, manufacturers and retailers. A major issue facing successful cannabis retailers is that certain products see such a surge…

Brand Building In The Cannabis Industry

The North American cannabis market – while still in its early days – has changed a lot in the past few years. Canada legalised recreational use of the drug in 2018 and to date 16 US states have fully legalised…

5 Ways Cannabis Brands Can Stand out in an Increasingly Competitive Market

The key to standing out in a crowded marketplace is to own a word in consumers’ minds. That’s what brand positioning is all about – creating unique perceptions and expectations for your brand that consumers can trust and delivering on…

Cbd Oil

5 Factors Driving the CBD Market

Consumer and distribution trends are having a significant impact on the CBD market according to data from Brightfield Group’s CBD: Industry or Ingredient? 2021 Mid-Year US CBD Report. In fact, the ongoing effects of the COVID-19 pandemic are forcing brands…

What Cannabis Brands Can Learn From The Playskool Kitchen

On a recent trip to visit family, my mother-in-law dusted off (literally) some classic toys from storage. How she still had a trove of gently used toys from the ‘70s and ‘80s is something of a mystery. Apparently, she had…

Strain Names Should Mean Something to Consumers

Do strain names actually mean anything? The simple answer is it depends. Historically, strain names were used on the black market in much the same way codenames work in spy movies. You wouldn’t want to say anything incriminating on a…

CBD “Newbies” of Yesterday and Today

Consumers new to CBD look much like new consumers in many markets: low brand loyalty, sensitivity to price, and likely to try but not repeat. As High Yield details in the recent New CBD Consumer report, "Newbies" are bridging the…

Cannabis Brand Opportunities Revealed in Consumer Behavior Research

According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to climb with legal U.S. cannabis annual spending ($19.9 billion) now surpassing annual consumer spending for bottled water ($19.4 billion) and…

Americans overwhelmingly say marijuana should be legal for recreational or medical use

As more states, including Virginia and New York, continue to legalize marijuana, an overwhelming share of U.S. adults (91%) say either that marijuana should be legal for medical and recreational use (60%) or that it should be legal for medical…

Research Reveals Top 7 Cannabis Industry Marketing Challenges

As long as cannabis remains illegal at the federal level, brands will face cannabis marketing challenges. Unfortunately, that is unlikely to change in the near future. In the meantime, the key to success is understanding what those challenges are and…

One Of These Things Is Not Like The Other: Disillusioned Consumers and Niche Opportunities

March 30, 2021
Mike Luce
Marketing
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Early in the CBD boom, the cannabinoid could be found in anything. Store-bought infused guacamole might have been the most egregious example of stretching the potential of CBD until it breaks. That said, the proliferation of DIY guacamole recipes made…

Consequences of COVID: Severe Stress Rises Among Men

This article explores the impact that the pandemic has had on men in particular and what that might mean for the CBD industry. In September and October 2020, High Yield Insights ran a national study on consumer lifestyles, the impact…

Working with a Creative Agency: Is the Juice Worth the Squeeze?

February 8, 2021
Claudia Post
Marketing
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For businesses that have never worked with a creative marketing agency, realizing such services' value can be challenging. The often hefty price tags that come with abstract terms like "discovery" and "creative" can seem quite daunting. Yet, in the vast…

How cannabis has mainstream sleep aids counting sheep

February 2, 2021
Mike Luce
Marketing
0 Comments

2021 threatens to deliver another year of turmoil, characterized by further lockdowns, social distancing, and an ongoing threat to health, daily routines, and financial security on a global scale – any one of which would be ample cause to lose…