Marketing Archives - Page 7 of 27 - Cannabis Business Executive

5 B2B Content Marketing Trends for 2022 Your Cannabis Brand Should Know

December 27, 2021
Susan Gunelius
Marketing
1 Comment

Content is the foundation of all marketing today, and that trend will continue in 2022 based on the results in the recent 12th Annual B2B Content Marketing: Insights for 2022 report from the Content Marketing Institute. In other words, if…

Lessons in Cannabis Sales & Distribution from 20 Years in the Game, Part 2

Jared Kesselman is a Los Angeles native who has earned his living professionally in the cannabis industry since 2000. In 2021, he wrote the critically acclaimed book “The Business of Cannabis: A Blueprint to a High Income.” He has been…

Curaleaf Signs Agreement With Largest Distributor Of Beverage Alcohol, Southern Glazer’s Wine & Spirits, To Line Up Its Product Portfolio

December 12, 2021
AggregatedNews
Marketing
0 Comments

Curaleaf Holdings Inc. signed an agreement with Southern Glazer’s Wine & Spirits – the world’s largest distributor of beverage alcohol. Curaleaf Holdings Inc. is a leading international provider of consumer CBD and hemp products. The agreement is expected to line…

Even Big Brands Need a Direct-to-Consumer Strategy

December 12, 2021
AggregatedNews
Marketing
0 Comments

The attitude toward direct-to-consumer (DTC) initiatives has changed almost overnight. Large consumer brands used to worry that such initiatives would create channel conflict and cannibalize the business—not to mention displease retail partners. Now they realize that the DTC approach allows…

Top 5 Communications Strategies According to Publicity Experts

November 29, 2021
Susan Gunelius
Marketing
0 Comments

Every cannabis and cannabis-related brand needs publicity to spread the word, boost awareness, and motivate people to buy its products and services. The challenge for businesses working in and with the cannabis industry is determining how to invest their time…

Tips for Beginning a Speaking Career in the Cannabinoid Industry from the Perspective of a Cannabinoid Event Producer

What’s the formula for building a sustainable career as a speaker in the fast-growing cannabinoid industry? After putting on 24 successful conferences (CBD Expo, Extraction Expo, and more) I’ve seen the good, the bad, the successful, and the struggling speakers.…

Plop-Plop, Fiz-Fiz Oh What a Relief It Is, MJBizCon is Back!

In my 40 years of collecting a paycheck, I gotta admit this has been the oddest business trip I have ever embarked on, beginning with the packed Spirit Airline flight from Baltimore-Washington International Airport to the check-in at the Westgate…

5 Wellness Opportunities for Cannabis Businesses

A new research report from New Frontier Data, Cannabis and Wellness, a New Consumer Paradigm, challenges the existing framework of the cannabis market and expands it from a two-segment medical and adult-use (recreational) market to a three-segment market. In keeping…

Newsom vetoes bill that would have allowed cannabis advertising on freeway billboards

Gov. Gavin Newsom vetoed legislation Friday that would have allowed cannabis products to be advertised on freeway billboards in most of California, a bill that sought to negate a court order in November that had banned the signs. The bill…

Players In the Prairie State

The Illinois cannabis market is booming. Adult-use sales alone have exceeded $100M for six months running, and no doubt September will follow as both July and August topped $120M in sales. The state will eventually fix the many problems snarling…

Data Shows Where the Real Cannabis Opportunities are in the United States

The cannabis industry is filled with business opportunities across the United States, but identifying the best areas to focus your time and investments can be challenging. With the data in New Frontier Data’s The Global Cannabis Report – Growth and…

Latest Gallup Poll Shows Remarkably Consistent Cannabis Use by Americans in Recent Years

September 1, 2021
Tom Hymes
Marketing
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The results of Gallup’s annual Consumption Habits poll, conducted July 6-21, were released last month with the accompanying headline, “Nearly Half of U.S. Adults Have Tried Marijuana.” The analytics company further explained in its opening paragraph, “The percentage of U.S.…

5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses

A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse…

Marketing Experts Reveal the [Secret] To Trade Show Success: Find Out What to do Before, During, and After the Event

TRADE SHOWS! - You LOVE them, you HATE them! Let’s be real - marketers LOVE them because where else can you build your list in a matter of two days and have great conversations, and network with your audience. You…

State of SEO, Email and Content Marketing in 2021

What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is…