Marketing Archives - Page 6 of 27 - Cannabis Business Executive - Cannabis and Marijuana industry news

Why the Cannabis Industry Should Be Jumping On Web3 and The Metaverse Now

By Tekisha Harvey Heavily debated as the harbingers of the next evolution of the internet, it cannot be denied that Web3, a decentralized version of the internet based on blockchain technology, and the metaverse, a network of interconnected virtual worlds, have…

US Cannabis Market Opportunities

Brands looking to capitalize on future market growth need to look at how consumers are behaving today. By Brian MacIver Needless to say, the American cannabis market is booming (although inflationary forces may have something to say about that as…

Create a Cannabis Brand That Customers Are Proud to Associate With Using These 4 Pillars

The following is adapted from Breaking the Stigma. by Charlena Berry I used to be a Qdoba customer. I was in love with their tortilla soup and had it for lunch all the time. Then a Chipotle opened in my…

Content Consumption

How B2B Content Consumption Predicts Purchase Intent

New research from NetLine’s 2022 State of B2B Content Consumption and Demand Report shows that B2B content consumption can be a strong predictor of purchase intent. In fact, the type of content a person consumes can even predict how soon…

Cannabis Flower Gummies Edibles

Shifting Cannabis Consumer Preferences Lead to Brand Opportunities

Legal cannabis sales are still dominated by flower in 2022, but consumer purchasing behaviors are showing a shift in product form preferences that could open the doors for brand opportunities in the next decade. As cannabis use is normalized in…

Is Your Cannabis Brand Ready For New York’s Rollout?

March 28, 2022
Pam Chmiel
Marketing
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The New York cannabis marketplace is expected to open for business later this year. And it looks on track given Governor Hochul's provision for hemp farmers to begin growing marijuana this season to ensure there is supply for the demand…

This Is The NYC Cannabis Consumer And Here Is How To Reach Them

NYC is the most diverse city in the United States between its 8.5 million residents and the 66 million tourists who visit from all parts of the world. Not only will brands have access to a large audience base in…

Cultivating Conscious Consumption

Righting the wrongs of the war on drugs forms a key plank in the platform to legalize cannabis. Through social equity provisions and other efforts, nearly every legal program aims to create opportunities for minority business owners and entrepreneurs. Yet…

Content Marketing Seo

Content Marketing and SEO: What Cannabis Brands Should Know in 2022

February 21, 2022
Susan Gunelius
Marketing
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One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s…

Some Pa. cannabis companies use misleading, inaccurate, or dangerous statements to promote marijuana for addiction treatment

February 21, 2022
AggregatedNews
Marketing
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As part of a first-of-its-kind review, Spotlight PA investigated claims made on Pennsylvania cannabis companies’ websites and found a wide range of misleading tactics. HARRISBURG — Some Pennsylvania cannabis companies are using incomplete or misleading claims to promote marijuana as…

Weedmaps CEO Chris Beals wants to talk cannabis on Super Bowl Sunday: ‘Why are we censoring this?’

February 11, 2022
AggregatedNews
Marketing
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Weedmaps' Super Bowl ad was reportedly denied by NBC LOS ANGELES – Super Bowl Sunday will feature several commercials, ranging from beer ads to sports gambling and even crypto. But there’s one thing that won’t be advertised when fans tune…

The Super Bowl won’t be lit: no cannabis ads allowed

February 8, 2022
AggregatedNews
Marketing
0 Comments

If a brand wants to reach — or offend — a large swath of Americans all at once, there are few better venues than a Super Bowl ad. There are plenty of brands advertising this year that wouldn’t have been…

4 Reasons Specialization Should Lead Your Cannabis Branding Strategy

February 7, 2022
Sean Arnold
Marketing
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Getting the attention of your target audience is essential when it comes to pulling in new customers. To stand out, brands have employed diverse, explosive, and sometimes boisterous strategies. But what if less is more? As it turns out, brands…

Digital Marketing Trends

5 Digital Marketing Trends Driving the Cannabis Industry in 2022

January 24, 2022
Susan Gunelius
Marketing
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The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth…

Emerald Acquires MJBiz, a Leading B2B Event and Content Platform for the Cannabis Industry

January 4, 2022
Press Release
Marketing, Mergers & Acquisitions, Press Releases
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Diversifies into Cannabis Industry for Immediate Expansion and Growth PRESS RELEASE NEW YORK, NY. (January 4, 2022) — Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”) today announced that it has completed the acquisition of MJBiz, the leading event producer…