How B2B Content Consumption Predicts Purchase Intent April 18, 2022 Susan Gunelius Marketing 0 Comments New research from NetLine’s 2022 State of B2B Content Consumption and Demand Report shows that B2B content consumption can be a strong predictor of purchase intent. In fact, the type of content a person consumes can even predict how soon… Read More→
Shifting Cannabis Consumer Preferences Lead to Brand Opportunities March 29, 2022 Susan Gunelius Marketing 0 Comments Legal cannabis sales are still dominated by flower in 2022, but consumer purchasing behaviors are showing a shift in product form preferences that could open the doors for brand opportunities in the next decade. As cannabis use is normalized in… Read More→
Is Your Cannabis Brand Ready For New York’s Rollout? March 28, 2022 Pam Chmiel Marketing 0 Comments The New York cannabis marketplace is expected to open for business later this year. And it looks on track given Governor Hochul's provision for hemp farmers to begin growing marijuana this season to ensure there is supply for the demand… Read More→
This Is The NYC Cannabis Consumer And Here Is How To Reach Them March 9, 2022 Pam Chmiel Marketing, New York 0 Comments NYC is the most diverse city in the United States between its 8.5 million residents and the 66 million tourists who visit from all parts of the world. Not only will brands have access to a large audience base in… Read More→
Cultivating Conscious Consumption March 1, 2022 Mike Luce Marketing, Social Equity 0 Comments Righting the wrongs of the war on drugs forms a key plank in the platform to legalize cannabis. Through social equity provisions and other efforts, nearly every legal program aims to create opportunities for minority business owners and entrepreneurs. Yet… Read More→
Content Marketing and SEO: What Cannabis Brands Should Know in 2022 February 21, 2022 Susan Gunelius Marketing 0 Comments One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s… Read More→
Some Pa. cannabis companies use misleading, inaccurate, or dangerous statements to promote marijuana for addiction treatment February 21, 2022 AggregatedNews Marketing 0 Comments As part of a first-of-its-kind review, Spotlight PA investigated claims made on Pennsylvania cannabis companies’ websites and found a wide range of misleading tactics. HARRISBURG — Some Pennsylvania cannabis companies are using incomplete or misleading claims to promote marijuana as… Read More→
Weedmaps CEO Chris Beals wants to talk cannabis on Super Bowl Sunday: ‘Why are we censoring this?’ February 11, 2022 AggregatedNews Marketing 0 Comments Weedmaps' Super Bowl ad was reportedly denied by NBC LOS ANGELES – Super Bowl Sunday will feature several commercials, ranging from beer ads to sports gambling and even crypto. But there’s one thing that won’t be advertised when fans tune… Read More→
The Super Bowl won’t be lit: no cannabis ads allowed February 8, 2022 AggregatedNews Marketing 0 Comments If a brand wants to reach — or offend — a large swath of Americans all at once, there are few better venues than a Super Bowl ad. There are plenty of brands advertising this year that wouldn’t have been… Read More→
4 Reasons Specialization Should Lead Your Cannabis Branding Strategy February 7, 2022 Sean Arnold Marketing 0 Comments Getting the attention of your target audience is essential when it comes to pulling in new customers. To stand out, brands have employed diverse, explosive, and sometimes boisterous strategies. But what if less is more? As it turns out, brands… Read More→
5 Digital Marketing Trends Driving the Cannabis Industry in 2022 January 24, 2022 Susan Gunelius Marketing 0 Comments The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth… Read More→
Emerald Acquires MJBiz, a Leading B2B Event and Content Platform for the Cannabis Industry January 4, 2022 Press Release Marketing, Mergers & Acquisitions, Press Releases 0 Comments Diversifies into Cannabis Industry for Immediate Expansion and Growth PRESS RELEASE NEW YORK, NY. (January 4, 2022) — Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”) today announced that it has completed the acquisition of MJBiz, the leading event producer… Read More→
5 B2B Content Marketing Trends for 2022 Your Cannabis Brand Should Know December 27, 2021 Susan Gunelius Marketing 1 Comment Content is the foundation of all marketing today, and that trend will continue in 2022 based on the results in the recent 12th Annual B2B Content Marketing: Insights for 2022 report from the Content Marketing Institute. In other words, if… Read More→
Lessons in Cannabis Sales & Distribution from 20 Years in the Game, Part 2 December 13, 2021 Jared Kesselman Best Practices, Marketing 0 Comments Jared Kesselman is a Los Angeles native who has earned his living professionally in the cannabis industry since 2000. In 2021, he wrote the critically acclaimed book “The Business of Cannabis: A Blueprint to a High Income.” He has been… Read More→
Curaleaf Signs Agreement With Largest Distributor Of Beverage Alcohol, Southern Glazer’s Wine & Spirits, To Line Up Its Product Portfolio December 12, 2021 AggregatedNews Marketing 0 Comments Curaleaf Holdings Inc. signed an agreement with Southern Glazer’s Wine & Spirits – the world’s largest distributor of beverage alcohol. Curaleaf Holdings Inc. is a leading international provider of consumer CBD and hemp products. The agreement is expected to line… Read More→