Marketing Archives - Page 5 of 27 - Cannabis Business Executive - Cannabis and Marijuana industry news

CBD Hits a Home Run

October 26, 2022
Mike Luce
Hemp Industry News, Marketing, Multiple State Brands, Uncategorized
1 Comment

As most noted, CBD brand Charlotte's Web recently signed an exclusive multi-year partnership with Major League Baseball. The co-branded Charlotte's Web SPORT - Daily Edge tincture now features the MLB logo on the bottle and an "Official CBD of MLB"…

Digital Marketing

Top 5 Digital Marketing Opportunities for Cannabis Brands Today

October 26, 2022
Susan Gunelius
Marketing
1 Comment

Today, U.S. adults between the ages of 16 and 64 spend over seven hours per day using the internet across all devices, and more than half of them (51.6%) research brands online before making a purchase. In fact, more than…

Marketing a Major MSO: David Spreckman of Verano

October 4, 2022
Tom Hymes
Marketing, Multiple State Brands, Multiple State Operators, News & Insights, Spotlight
0 Comments

Heading up marketing for a major cannabis MSO has got to be either a dream job or a walking nightmare, or maybe a little bit of both, especially in in a business where most decisions depend upon a multiplicity of…

Video Marketing Content

How to Use Video Marketing to Build a Business in the Cannabis Industry

September 26, 2022
Susan Gunelius
Marketing
2 Comments

Did you know YouTube is considered to be the second most popular search engine in the world behind Google? That means video content is a highly effective way to boost brand awareness and drive targeted audiences of consumers (both B2C…

How To Get Product Development Right By Nailing Market Research

September 12, 2022
Pam Chmiel
Marketing
0 Comments

Back in the day, when you were looking to get stoned, you paid for a bag of weed and got what you got. Today, we have the endocannabinoid system and the promise that cannabis can help ease many mental and…

Google Search Intent

Why Search Intent Matters in Cannabis Industry Marketing

Everyone in the cannabis industry knows how challenging it is to promote B2C and B2B cannabis brands and businesses. With so many popular advertising and marketing channels inaccessible to the cannabis industry, content marketing and search engine optimization present some…

Hidden Costs Of An Outdated Dispensary Website (And How To Fix It)

August 23, 2022
Pete Foytho
Marketing
0 Comments

Even if you think an old dispensary website is “good enough” as it is … think again. Outdated dispensary websites can cost you in more ways than one — and here’s how. Shrinkage, loss, whatever you want to call it…

The Accidental Rise Of Infused Event Marketing

August 15, 2022
Pam Chmiel
Marketing
0 Comments

By Pam Chmiel Move over consumption lounges, an elevated cannabis food and drink experience that you only find at Michelin-starred restaurants have arrived.How many cannabis-infused food or drink events have you attended served up by a James Beard award-winning chef…

Marijuana Homegrow

Cannabis Homegrow Market Offers Opportunities to Ancillary Businesses

Since its earliest days, the legal cannabis industry in the United States has created big opportunities for ancillary businesses – those that provide products and services to licensed plant-touching companies. Just like the California Gold Rush, when businesses that sold…

All is Rosie at Mattio Communications

To engage with RMPR founder Rosie Mattio about marketing cannabis is to enter a worm hole of sorts as time doubles back on itself and I find myself transported back to 2014 when I started writing about the industry. Mattio…

Social Media

My Conversation With A Cannabis Social Media Expert

Is social media worth the time, money, and effort to build brand awareness in the cannabis industry when borders are closed, and the rules are so restrictive?Today we're talking to our social media partner, Amy Donohue from Hybrid Social, to…

Digital Marketing

The Most Effective Digital Marketing Methods According to Cannabis Marketers

According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods…

Email Marketing

Email Marketing Design Trends Help Cannabis Brands Stand out in Inboxes

Email marketing is one of a few marketing channels that are wide open for cannabis brands to generate leads and connect with consumers (both B2C and B2B) across the entire customer journey. However, people’s inboxes are cluttered these days, and…

Marijuana Legalization Has Reshaped Cannabis Marketing On Instagram, Study Finds

According to a recent study, marijuana legalization has drastically changed cannabis marketing on Instagram. In the study entitled "From dealing to influencing: Online marketing of cannabis on Instagram" and published in the international journal Crime, Media, Culture last month, researchers…

Understanding The Elderly And Their Relationship To The Plant

By Pam Chmiel Those in the 65+ age group are prime candidates to benefit from cannabis since it treats the symptoms they commonly seek relief from, like pain, anxiety, cancer, and degenerative conditions such as ALS, MS, and Parkinson's disease.…