Marketing Archives - Page 4 of 27 - Cannabis Business Executive

Content Marketing and SEO in 2023 – Data Reveals Opportunities for Cannabis Businesses

February 27, 2023
Susan Gunelius
Marketing
0 Comments

Content marketing and search engine optimization (SEO) are critical parts of any cannabis business’ marketing strategy in 2023. However, many businesses in the cannabis industry aren’t investing enough time and money into content and SEO to gain the long-term, sustainable…

Petalfast Brings a Disruptive Growth Model to Cannabis Brand Building

February 23, 2023
Tom Hymes
Company Stories, Marketing, News & Insights, Spotlight
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Irvine, California-based Petalfast is a multistate sales and marketing agency for the cannabis industry, sort of. On its website, the company refers to itself as a “full spectrum growth agency, part cannabis launch pad, part cannabis accelerator, a canna-launcherator, if…

Twitter becomes first major social platform to allow weed ads

February 16, 2023
AggregatedNews
Marketing
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Mainstream advertising platforms have been reluctant to serve a federally illegal industry, in part due to concerns about existing advertisers not wanting to be positioned next to cannabis ads. Elon Musk is backing up all his 420 tweets. The owner…

How to Pitch Yourself for a Cannabis Podcast Guest Appearance

January 30, 2023
Susan Gunelius
Marketing
0 Comments

Many effective marketing investments aren’t available to businesses in the cannabis industry, so marketers have to get creative when it comes to building brand awareness, jumpstarting word-of-mouth, and generating leads that can turn into sales. Podcast appearances are a great…

How To Turn Pre-Rolls Into A Brand-Building Catalyst

By Pam Chmiel Pre-rolls continue to rank as one of the more popular cannabis products today. Harrison Bard, CEO of Custom Cones USA, claims they are an easy way to expand your product line with many options for branded customization. …

Google Changes Its CBD Advertising Policies

January 12, 2023
Hilary Bricken
Marketing
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By Hilary Bricken, Principal at Harris Bricken Cannabis advertising has always been a precarious art. From first amendment commercial speech issues to zealous state marketing and promotion regulations to false claim lawsuits, cannabis advertising can go down some dark rabbit…

How to Market Your Cannabis Brand to Gen Z

December 27, 2022
Susan Gunelius
Marketing
0 Comments

Mid, slay, drip, hits different – if you’re not familiar with these words and phrases and you’re a cannabis marketer, then you need to learn what they mean and how to use them. Why? Because these words are the language…

Consumers Feeling the Economic Pinch Still Crave Treats and Unique Products

Will cannabis consumers get caught up in the disruption caused by inflation and the recession? Those with the expertise and perspective to know, including MJBiz and Harris Bricken, believe cannabis businesses should be ready. In a recent interview, Charlie Bowman,…

Using Data and Insights to Create Winning Cannabis Markets

December 7, 2022
Roy Bingham
Marketing, Op-Ed
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By Roy Bingham With nearly 80% of adults open to consuming cannabis in fully legal states and cannabis regulations loosening across the country, markets are continuing to develop at an ever-increasing rate. However, current legal markets differ greatly in how…

5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023

November 28, 2022
Susan Gunelius
Marketing
0 Comments

Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future…

Instagram Is the New Neighborhood Pot Dealer

November 28, 2022
AggregatedNews
Marketing
0 Comments

Weed sellers find target audience on social media Social media sites like Instagram are popular platforms for advertisers looking to target a massive user base of young people. One unintended consequence for app owner Meta Platforms Inc., though, is that’s…

Brightfield Group Harnesses the Power of Consumer-Centric Data

November 7, 2022
Tom Hymes
Company Stories, Marketing, News & Insights, Spotlight
0 Comments

Understanding the customer is the professed bedrock of every company with a consumer product to sell, but what do you do when the industry is brand spanking new, many of its consumers are also new, and the ones that are…

How Cannabis is Conquering NFTs and The Metaverse

November 7, 2022
Steven Schain
Marketing
0 Comments

By Steven Schain Imagine selling a product subject to 38 conflicting sets of labelling and marketing regulations that can neither cross state lines nor be purchased with a credit card. Now envision a global marketplace platform free of “transportation, purchase…

springbig: From Yogurt and Pizza Digital Punch to Cannabis CRM Platform

November 3, 2022
Brian MacIver
Ancillary Businesses, Marketing, News & Insights, Science and Technology
0 Comments

When cannabis customer relationship management (CRM) software company springbig went public this past June, CEO Jeffrey Harris noted in a press release how the move would help “accelerate our growth strategy as a newly public company.” Accelerating an already rapidly…

Content Marketing and SEO in 2023 – Data Reveals Opportunities for Cannabis Businesses

Petalfast Brings a Disruptive Growth Model to Cannabis Brand Building

How to Pitch Yourself for a Cannabis Podcast Guest Appearance

How To Turn Pre-Rolls Into A Brand-Building Catalyst

Google Changes Its CBD Advertising Policies

How to Market Your Cannabis Brand to Gen Z

Consumers Feeling the Economic Pinch Still Crave Treats and Unique Products

Using Data and Insights to Create Winning Cannabis Markets

Top 5 Questions For Public Relations Experts High On Cannabis

Brightfield Group Harnesses the Power of Consumer-Centric Data

How Cannabis is Conquering NFTs and The Metaverse

springbig: From Yogurt and Pizza Digital Punch to Cannabis CRM Platform

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