Marketing Archives - Page 3 of 27 - Cannabis Business Executive - Cannabis and Marijuana industry news

Be Very Skeptical of Cannabis Advertising

By Griffen Thorne, Attorney at Harris Bricken The level of straight-up false information in cannabis advertising online is staggering. It’s almost too hard to describe. As a cannabis attorney, I’m often stunned that companies push cannabis advertisements the way they…

Who’s most likely to smoke weed, and is it older NPR listeners?

More than a third of people 65 or older report having tried marijuana, a proportion that has tripled since 2009. That trend has not gone unnoticed by reader Elizabeth Albright of Fountain, N.C., who asks about gray-haired customers of legal…

BDSA, MSA Collaboration Seeks to ‘Revolutionize’ Cannabis Market Research

July 5, 2023
Tom Hymes
Cannabis & Hemp Research, Marketing, News & Insights
0 Comments

In a press release issued mid-June, leading cannabis market research and analytics provider BDSA announced an ambitious strategic alliance with Management Sciences Associates, Inc. (MSA), a provider of analytics and data-driven solutions for Fortune 500 companies, that it says will…

Why Cannabis Brands Are Betting On Marketing To Expand To Other States

June 19, 2023
Pam Chmiel
Marketing
1 Comment

Cannabis brands must comply with federal law that forbids interstate commerce outside of their state-siloed operating license. To sell across state lines, they must abide by different rules, acquire additional licenses and permits, and install separate operating infrastructures for each…

Email Marketing Laptop

How to Add Interactive Content to Your Email Marketing Campaigns and Improve Results

By Susan Gunelius For cannabis brands, email marketing is essential, but it’s hard to stand out in the inbox when so many other B2C and B2B cannabis companies are investing large amounts of time, resources, and money into email marketing.…

Publicity

3 Proven Ways to Get Cannabis Brand Publicity from Journalists

To get publicity for your cannabis brand or business from journalists, you need to understand what writers and media professionals want from brands and businesses. Sending a pitch and expecting to get noticed is a recipe for failure, but new…

Is Connected TV An Untapped Opportunity For Cannabis Brands?

Changes in television viewing habits have been happening for a few years now. People are canceling cable TV services in droves and turning to Connected TV (CTV) because of the array of content options available. What is CTV? …

Trade Show Talk with MJ Unpacked CEO George Jage

May 16, 2023
Tom Hymes
Company Stories, Marketing, News & Insights, Spotlight
0 Comments

In the aftermath of the recently concluded MJ Unpacked in New York City, a very well-attended and produced event whose attendees were palpably flush with excitement and optimism with the opening of adult-use sales in the state and the promise…

What Drives Budtenders to Recommend a Brand?

By Madeline Scanlon Budtenders play a unique role in the retail environment. As both salespeople and educators, they have a much larger influence on the purchasing decision than most other store employees. Brightfield Group studied this impact on consumer purchasing…

Brand Market Expansion Part 3: Agreement Negotiations and Closing

By Erik Ott In Part 2 of the Brand Market Expansion Series, we considered initial engagement with prospective partners and provided a roadmap for making an informed decision. In Part 3 we look at negotiations of key commercial terms to…

How advertisers are building up their cannabis ad budgets as marijuana regulations loosen

This past 4/20, Gbemi Maiyegun was surprised to see just how many mainstream brands were celebrating with cannabis-friendly ads, partnerships and marketing messages. There were the usual suspects like Jack in the Box and Ben & Jerry’s (whose campaign called for justice regarding…

Brand Market Expansion: What’s Involved Part 2

Part 2: Initial Partnership Engagement and Analysis In Part 1 we discussed the key components of a brand’s preliminary due diligence effort prior to engaging a market. In Part 2 we look at initial engagement with prospect partners and provide…

Influencers

How Evolving Influencer Marketing Affects Cannabis Brand Strategies

Influencer marketing is one of the top digital marketing opportunities for brands today. If you’re following the laws related to influencer marketing and cannabis marketing, working with influencers is an excellent way to boost brand awareness, word-of-mouth marketing, sales, and…

Brand Market Expansion: Negotiating IP Licensing Deals – What’s Involved

April 12, 2023
Erik Ott
Intellectual Property, Marketing, Spotlight
0 Comments

The cannabis industry has reached peak expansion mode as brands and licensed operators across the states form IP licensing agreements to enter new markets. While there are many different approaches to brand expansion, as we have begun to document in…

Why Cannabis Brands Should Focus On NYC Tourists

April 12, 2023
Pam Chmiel
Marketing
0 Comments

By Pam Chmiel NYC is the most culturally diverse city in the United States, with 8.5 million residents and 60+ million tourists visiting yearly, giving cannabis companies the opportunity for a head start on building brand recognition nationally and globally.…