Marketing Archives - Page 2 of 27 - Cannabis Business Executive - Cannabis and Marijuana industry news

Email Marketing

How to Improve Email Marketing Results for Cannabis Businesses

By Susan Gunelius Email marketing is critical for every cannabis business since so many advertising channels are not accessible to businesses working in and with the cannabis industry. However, sending one generic sales message after another is unlikely to drive…

Social-media

Unlock the Secrets of Social Media for Cannabis Brands

There are three primary ways that brands can use social media platforms for marketing: organic posts, shared posts, and paid posts. With paid posts still off limits to most businesses operating in and with the cannabis industry, cannabis brands can…

Email Spam

New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now

By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,…

Mississippi, Medical Cannabis Advertising and the First Amendment

By Aaron Pelley, Attorney at Harris Sliwoski Mississippi’s Initiative 65 Easily one of the biggest legislative surprises of the 2020 was the passing of Mississippi’s Initiative 65, a medical cannabis bill with an extensive qualifying conditions list. In arguably the reddest…

Influencer Marketing Strategies

Essential Influencer Marketing Strategies Cannabis Brands Should Prioritize

January 30, 2024
Susan Gunelius
Marketing
0 Comments

Influencer marketing works, and for cannabis brands, it’s an essential marketing investment. Word-of-mouth marketing has always been powerful, so it makes sense that consumers listen to the advice and insights shared by the influencers they trust. Trust is the key…

Sms Marketing

2024 SMS Marketing: Updated Rules Cannabis Brands Should Know

Many brands operating in and with the cannabis industry have had great success with text message marketing when they follow the laws and wireless carrier rules. For example, did you know businesses are only allowed to send marketing messages via…

5 Social Media Trends Cannabis Brands Should Know in 2024

November 30, 2023
Susan Gunelius
Marketing
0 Comments

Is your business-to-consumer (B2C) or business-to-business (B2B) cannabis brand investing time and money into social media marketing but still following outdated tricks and practices? If you publish more content about your brand than any other type of content, then the…

Email Marketing Concept

5 Email Marketing Metrics Cannabis Brands Should Track to Improve Performance

October 30, 2023
Susan Gunelius
Marketing
0 Comments

There are many more key performance indicators (KPIs) to track when it comes to email marketing than conversions. In fact, if you’re only tracking conversions, you’ll never truly know what is and isn’t working in your strategy, and you’ll never…

Email Marketing List

5 Freebies to Build Your Cannabis Brand’s B2B Email Marketing List

A proven method for cannabis brands to build their business-to-business (B2B) email marketing lists is to offer something for free. This type of freebie is referred to as a lead magnet. The goal is to offer a freebie that attracts…

Purchase Influence: Beyond Price-Consciousness and into Premium

By Maddy Scanlon Ask anyone in the cannabis industry, and they’ll tell you – consumers are influenced by price. Call it price-consciousness, the “race to the bottom,” or blame inflation – there is a clear phenomenon of cannabis fans seeking…

Cannabis & Public Relations: Why Federal Legalization Will Be a Game Changer

August 15, 2023
Alex Rush
Marketing, Op-Ed
1 Comment

By Alex Rush, Account Director & Senior Cannabis Strategist, Rosen Group Legal cannabis markets are rapidly emerging across the country; as of summer 2023, 23 states have implemented adult-use markets, while another 24 have medical-only cannabis markets (though some markets…

Know The Rules

What Cannabis Businesses Should Know about New FTC Endorsement Guidelines

All cannabis businesses and ancillary businesses that invest in influencer and affiliate advertising programs to promote their brands, products, and services are required to ensure their influencers and affiliates follow the Federal Trade Commission’s (FTC) related advertising and endorsement disclosure…

How Cannabis Brands in Emerging Markets Can Navigate Retail Licensing Roller Coasters

By Nicolas Guarino, Following a modest and measured rollout of licensed adult-use stores beginning in 2022, the New York State Cannabis Control Board in July gave the greenlight to more than 200 new retail licenses. At first glance, the planned…

How Sensory Science Will Boost Weed Brands To New Highs

By Pam Chmiel Along with THC, terpenes play a significant role in the effects you get from consuming cannabis. But they are just one class of hundreds of aroma-active compounds that can affect a person's biochemical processes and feelings. I…

Web Design

2023 Digital Experience Benchmark Data Reveals Opportunities for Cannabis Businesses

The biggest opportunities for cannabis businesses to improve digital experiences in 2023 that lead to increased revenue focus on fixing what’s broken on their websites. This applies to both B2C and B2B businesses, and data from Contentsquare’s 2023 Digital Experience…