Marketing Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Why Cannabis Faces a Customer Loyalty Problem and How The Industry is Solving It

Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible. Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible. Despite rapid industry growth, cannabis brands…

Sale

Year-End Promotions to Boost Cannabis Dispensary Sales

December 4, 2024
Susan Gunelius
Marketing
0 Comments

As the year winds down, cannabis dispensaries can boost sales with strategic year-end marketing investments. The holiday season is a prime time to connect with customers, attract new buyers, and drive repeat business. By creating promotions that motivate your audience…

Video Camera

Guide to Video Marketing for Cannabis Businesses

October 29, 2024
Susan Gunelius
Marketing
0 Comments

As cannabis businesses face increasing competition, the importance of effective video marketing becomes increasingly evident. Video content engages audiences quickly, drives traffic, and builds a lasting connection with viewers who are watching more online video content every day. According to…

Networking in Cannabis: Why a Support System is Necessary

Michael Mejer, Founder, Green Lane Communication The expressions, “your network is your net worth” and “you are the average of the five people you surround yourself with” couldn’t be more true in business, but these phrases are especially true in…

Journalist Typing

Top Press Release Trends Cannabis Businesses Should Know to Generate More Publicity

September 24, 2024
Susan Gunelius
Marketing
0 Comments

Press releases aren’t dead yet. They’re still an effective tool to generate publicity for cannabis businesses for a number of reasons. Not only do journalists look for and want press releases to help them write stories, but press releases also…

How independently run cannabis producers can get their products front and center into new retail stores

By Nicolas Guarino The landscape for licensed adult-use cannabis markets across the United States is constantly shifting, with rocky highs and lows as markets navigate and overcome a range of issues in real time. For instance, New York initially had…

Customer Lifetime Value

How Cannabis Brands Can Increase Customer Lifetime Value

In the highly competitive cannabis industry, retaining customers is far more cost-effective than acquiring new ones. Yet, many cannabis brands focus heavily on customer acquisition, often at the expense of customer retention. While this approach might bring in new customers,…

Americans’ Views of Marijuana Effects Worsen

However, U.S. adults view marijuana as less harmful to users than tobacco, nicotine and alcohol WASHINGTON, D.C. -- Americans’ views of the effects of marijuana have worsened over the past two years, as slim majorities now say it negatively impacts…

Customer Testimonial

12 Tips for Cannabis Brands to Get Better Customer Testimonials and Results

Showcasing customer testimonials in your advertising, marketing materials, and on your website is a highly effective way to build trust and credibility for your cannabis brand. However, not all testimonials are equal. In fact, some can do more harm to…

Winning Strategies for MSOs: Navigating Growth, Innovation and Regulatory Challenges

By Lexie Barton, Director of Client Strategy, BDSA The cannabis industry has faced significant challenges in the past year, though shifting macro-environmental factors indicate a promising outlook. Multi-state operators (MSOs) are particularly well-positioned to succeed, with anticipated growth driven by…

Receipt

5 Ways to Increase Dispensary Sales with Email Receipts

When someone makes a purchase in your dispensary, do they receive a receipt in your store or via email? Bottom-line, if you’re not asking every customer if they’d like an emailed receipt and encouraging them to choose email over paper…

THC Beverages Make A Splash At BevNet NYC

By Pam Chmiel Functional wellness drinks, Ready-to-drink (RTD) cocktails, and THC beverages commanded the spotlight at the BevNET CPG trade show in NYC last week. Many hemp-based brands, such as Brez, Calexo, Cantrip, Recess, and Cheech and Chong's High &…

Navigating Media Relations in the Cannabis Industry: Tips for Effective PR

By: Michael Mejer The cannabis industry is growing rapidly and marketing leaders need to come up with unique ways to ensure their brand rises above the noise. Yet, advertising restrictions on cannabis handcuff marketing teams and often prevent brands from…

News

4 Tips for Cannabis Brands to Connect with Journalists and Generate Publicity in 2024

Publicity is essential for cannabis brands in 2024. Many marketing and advertising opportunities are not available to businesses operating in and with the cannabis industry, which means convincing journalists to talk about your brand in their content should be a…

Email Marketing

How to Improve Email Marketing Results for Cannabis Businesses

By Susan Gunelius Email marketing is critical for every cannabis business since so many advertising channels are not accessible to businesses working in and with the cannabis industry. However, sending one generic sales message after another is unlikely to drive…

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