Susan Gunelius, Author at Cannabis Business Executive - Cannabis and Marijuana industry news - Page 5 of 6

Research Shows How Cannabis Businesses Can Make Consumers Feel Valued and Boost Loyalty

December 23, 2019
Susan Gunelius
Marketing
0 Comments

When your cannabis business invests the time and money into making your customers feel valued, brand loyalty and word-of-mouth marketing will increase organically. It’s a known fact in business that it’s far less expensive to retain existing customers than it…

Google BERT

What Cannabis Businesses Should Know about the Google BERT Update and SEO

Search engine optimization (SEO) is essential for cannabis businesses, particularly while many social media marketing and digital advertising tactics are still not available to them. For years, the phrase “content is king” has put businesses on notice that in order…

Premium Cannabis

Premium Branding Opportunities for the Cannabis Industry

October 28, 2019
Susan Gunelius
Marketing
0 Comments

In its report on the top 10 cannabis market trends for 2018, BDS Analytics predicted that affluent consumers would support premium brands that year. While we’ve certainly seen a number of premium and luxury brands debut and grow since the…

Change

5 Big Changes Are Coming to the CBD Market

September 23, 2019
Susan Gunelius
Hemp Business Executive, Hemp Industry News
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A full year hasn’t passed since the 2018 Farm Bill made industrial hemp legal in the United States, but the market is still in a state of flux. This includes the hemp-derived CDB market, which is currently dominated by just…

Email Marketing

Email Marketing Laws Cannabis Businesses Should Never Break

September 2, 2019
Susan Gunelius
Marketing
0 Comments

Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many…

Data Shows Growth-Oriented CBD Brands Should Focus on These U.S. Cities First

August 5, 2019
Susan Gunelius
Hemp Business Executive, Hemp Industry News
0 Comments

Thanks to the 2018 Farm Bill and the legalization of industrial hemp, CBD products are becoming more popular than ever. With more people learning about the potential therapeutic benefits of cannabidiol, the demand for CBD products is on the rise…

Property Investment Value

Data Proves Cannabis Dispensaries Increase Property Values

As more states approve medical cannabis and legalize recreational cannabis, the amount of data proving that cannabis dispensaries increase local property values continues to pile up. Numerous studies conducted by researchers, companies, and even real estate associations not only show…

Tincture

Removing Roadblocks in the Hemp Industry Six Months after the 2018 Farm Bill

June 5, 2019
Susan Gunelius
Hemp Business Executive, Hemp Industry News
0 Comments

Nearly six months have passed since the 2018 Farm Bill was enacted on December 20, 2018, but the road to developing a successful business in the hemp industry is still filled with roadblocks. Some of these obstacles are becoming easier…

The Pros and Cons of Cannabis and Cryptocurrency

If you’ve been in the cannabis industry for a while, you’ve probably heard one or both of the following statements on multiple occasions: Cryptocurrency is the solution to the cannabis industry’s banking problem. Cryptocurrency will destroy the cannabis industry. Which…

Content Marketing

B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid

Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry.…

Business Strategy Plan

5 Strategies for Cannabis Businesses to Expand Across Borders Successfully

How do you build a national cannabis brand when the rules of the game are different in every state? This is a challenge that every cannabis business with plans to become a multi-state operator (MSO) faces, and the fact that…

Blogging

Why Blogging is an Essential for Cannabis Business Growth

February 5, 2019
Susan Gunelius
Marketing
0 Comments

Despite the growth of the cannabis industry in recent years and the public’s growing acceptance of it, cannabis businesses are still significantly limited in how they can market their products, services, and brands. Ask most marketers and business owners how…

Hemp

The CBD Boom is Coming – Here’s What You Can Expect

January 2, 2019
Susan Gunelius
Hemp Business Executive, Hemp Industry News
0 Comments

With the passing of the 2018 Farm Bill, industrial hemp was legalized in the United States, which means we’ll see a boom in the hemp-derived CBD products market in 2019. According to a report by Brightfield Group, the CBD market…

Capitol Building

New Legislation Could Solve the Cannabis Industry’s Banking Problem

One of the biggest obstacles that businesses operating in the cannabis industry face is finding a bank that will work with them. Even ancillary marijuana businesses and people and businesses associated with the marijuana industry have banking problems. To date,…

Cannabis Infused Beverage

How to Succeed in the Cannabis Edibles Market

For entrepreneurs who want to get into the cannabis industry, edibles is a growing category that could be a viable option. In recent years, edibles and topicals have seen little price change, and while growth hasn’t skyrocketed, it has been…