Susan Gunelius, Author at Cannabis Business Executive - Cannabis and Marijuana industry news - Page 3 of 6

Digital Marketing

The Most Effective Digital Marketing Methods According to Cannabis Marketers

According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods…

Email Marketing

Email Marketing Design Trends Help Cannabis Brands Stand out in Inboxes

Email marketing is one of a few marketing channels that are wide open for cannabis brands to generate leads and connect with consumers (both B2C and B2B) across the entire customer journey. However, people’s inboxes are cluttered these days, and…

Content Consumption

How B2B Content Consumption Predicts Purchase Intent

New research from NetLine’s 2022 State of B2B Content Consumption and Demand Report shows that B2B content consumption can be a strong predictor of purchase intent. In fact, the type of content a person consumes can even predict how soon…

Cannabis Flower Gummies Edibles

Shifting Cannabis Consumer Preferences Lead to Brand Opportunities

Legal cannabis sales are still dominated by flower in 2022, but consumer purchasing behaviors are showing a shift in product form preferences that could open the doors for brand opportunities in the next decade. As cannabis use is normalized in…

Content Marketing Seo

Content Marketing and SEO: What Cannabis Brands Should Know in 2022

February 21, 2022
Susan Gunelius
Marketing
0 Comments

One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s…

Digital Marketing Trends

5 Digital Marketing Trends Driving the Cannabis Industry in 2022

January 24, 2022
Susan Gunelius
Marketing
0 Comments

The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth…

Content Marketing Desktop

5 B2B Content Marketing Trends for 2022 Your Cannabis Brand Should Know

December 27, 2021
Susan Gunelius
Marketing
1 Comment

Content is the foundation of all marketing today, and that trend will continue in 2022 based on the results in the recent 12th Annual B2B Content Marketing: Insights for 2022 report from the Content Marketing Institute. In other words, if…

Publicity

Top 5 Communications Strategies According to Publicity Experts

November 29, 2021
Susan Gunelius
Marketing
0 Comments

Every cannabis and cannabis-related brand needs publicity to spread the word, boost awareness, and motivate people to buy its products and services. The challenge for businesses working in and with the cannabis industry is determining how to invest their time…

Cannabis Gummies

5 Wellness Opportunities for Cannabis Businesses

A new research report from New Frontier Data, Cannabis and Wellness, a New Consumer Paradigm, challenges the existing framework of the cannabis market and expands it from a two-segment medical and adult-use (recreational) market to a three-segment market. In keeping…

Growth

Data Shows Where the Real Cannabis Opportunities are in the United States

The cannabis industry is filled with business opportunities across the United States, but identifying the best areas to focus your time and investments can be challenging. With the data in New Frontier Data’s The Global Cannabis Report – Growth and…

Digital Marketing

5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses

A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse…

Marketing Investments

State of SEO, Email and Content Marketing in 2021

What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is…

5 Ways Cannabis Brands Can Stand out in an Increasingly Competitive Market

The key to standing out in a crowded marketplace is to own a word in consumers’ minds. That’s what brand positioning is all about – creating unique perceptions and expectations for your brand that consumers can trust and delivering on…

Cbd Oil

5 Factors Driving the CBD Market

Consumer and distribution trends are having a significant impact on the CBD market according to data from Brightfield Group’s CBD: Industry or Ingredient? 2021 Mid-Year US CBD Report. In fact, the ongoing effects of the COVID-19 pandemic are forcing brands…

Cannabis Brand Opportunities Revealed in Consumer Behavior Research

According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to climb with legal U.S. cannabis annual spending ($19.9 billion) now surpassing annual consumer spending for bottled water ($19.4 billion) and…