Susan Gunelius, Author at Cannabis Business Executive - Cannabis and Marijuana industry news

5 Freebies to Build Your Cannabis Brand’s B2B Email Marketing List

A proven method for cannabis brands to build their business-to-business (B2B) email marketing lists is to offer something for free. This type of freebie is referred to as a lead magnet. The goal is to offer a freebie that attracts…

What Cannabis Businesses Should Know about New FTC Endorsement Guidelines

All cannabis businesses and ancillary businesses that invest in influencer and affiliate advertising programs to promote their brands, products, and services are required to ensure their influencers and affiliates follow the Federal Trade Commission’s (FTC) related advertising and endorsement disclosure…

2023 Digital Experience Benchmark Data Reveals Opportunities for Cannabis Businesses

The biggest opportunities for cannabis businesses to improve digital experiences in 2023 that lead to increased revenue focus on fixing what’s broken on their websites. This applies to both B2C and B2B businesses, and data from Contentsquare’s 2023 Digital Experience…

How to Add Interactive Content to Your Email Marketing Campaigns and Improve Results

By Susan Gunelius For cannabis brands, email marketing is essential, but it’s hard to stand out in the inbox when so many other B2C and B2B cannabis companies are investing large amounts of time, resources, and money into email marketing.…

3 Proven Ways to Get Cannabis Brand Publicity from Journalists

To get publicity for your cannabis brand or business from journalists, you need to understand what writers and media professionals want from brands and businesses. Sending a pitch and expecting to get noticed is a recipe for failure, but new…

How Evolving Influencer Marketing Affects Cannabis Brand Strategies

Influencer marketing is one of the top digital marketing opportunities for brands today. If you’re following the laws related to influencer marketing and cannabis marketing, working with influencers is an excellent way to boost brand awareness, word-of-mouth marketing, sales, and…

The Biggest Barrier to Reducing Illicit Cannabis Sales is Regulations

How do you reduce illegal activities? In the cannabis industry, the answer is to reduce regulations. Data tells us the barriers that state regulators have put in place to limit the legal cannabis industry in the United States must come…

Content Marketing and SEO in 2023 – Data Reveals Opportunities for Cannabis Businesses

February 27, 2023
Susan Gunelius
Marketing
0 Comments

Content marketing and search engine optimization (SEO) are critical parts of any cannabis business’ marketing strategy in 2023. However, many businesses in the cannabis industry aren’t investing enough time and money into content and SEO to gain the long-term, sustainable…

How to Pitch Yourself for a Cannabis Podcast Guest Appearance

January 30, 2023
Susan Gunelius
Marketing
0 Comments

Many effective marketing investments aren’t available to businesses in the cannabis industry, so marketers have to get creative when it comes to building brand awareness, jumpstarting word-of-mouth, and generating leads that can turn into sales. Podcast appearances are a great…

How to Market Your Cannabis Brand to Gen Z

December 27, 2022
Susan Gunelius
Marketing
0 Comments

Mid, slay, drip, hits different – if you’re not familiar with these words and phrases and you’re a cannabis marketer, then you need to learn what they mean and how to use them. Why? Because these words are the language…

5 Social Media Marketing Trends Cannabis Companies Should Follow in 2023

November 28, 2022
Susan Gunelius
Marketing
0 Comments

Social media advertising may be next to impossible for cannabis companies today, but there are still many social media marketing opportunities for cannabis brands to exploit. A recent report from Hootsuite, Social Media Trends 2023, provides details about the future…

Top 5 Digital Marketing Opportunities for Cannabis Brands Today

October 26, 2022
Susan Gunelius
Marketing
1 Comment

Today, U.S. adults between the ages of 16 and 64 spend over seven hours per day using the internet across all devices, and more than half of them (51.6%) research brands online before making a purchase. In fact, more than…

How to Use Video Marketing to Build a Business in the Cannabis Industry

September 26, 2022
Susan Gunelius
Marketing
2 Comments

Did you know YouTube is considered to be the second most popular search engine in the world behind Google? That means video content is a highly effective way to boost brand awareness and drive targeted audiences of consumers (both B2C…

Why Search Intent Matters in Cannabis Industry Marketing

Everyone in the cannabis industry knows how challenging it is to promote B2C and B2B cannabis brands and businesses. With so many popular advertising and marketing channels inaccessible to the cannabis industry, content marketing and search engine optimization present some…

Cannabis Homegrow Market Offers Opportunities to Ancillary Businesses

Since its earliest days, the legal cannabis industry in the United States has created big opportunities for ancillary businesses – those that provide products and services to licensed plant-touching companies. Just like the California Gold Rush, when businesses that sold…