Susan Gunelius, Author at Cannabis Business Executive - Cannabis and Marijuana industry news

Content Marketing

5 Marketing Investments Cannabis Brands Should Prioritize in 2025

As the cannabis industry continues to evolve and mature, brands must adapt their marketing strategies to stay competitive and drive growth. If you invest wisely in your marketing efforts, you’ll be well-positioned to capture a significant share of the expanding…

Sale

Year-End Promotions to Boost Cannabis Dispensary Sales

December 4, 2024
Susan Gunelius
Marketing
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As the year winds down, cannabis dispensaries can boost sales with strategic year-end marketing investments. The holiday season is a prime time to connect with customers, attract new buyers, and drive repeat business. By creating promotions that motivate your audience…

Video Camera

Guide to Video Marketing for Cannabis Businesses

October 29, 2024
Susan Gunelius
Marketing
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As cannabis businesses face increasing competition, the importance of effective video marketing becomes increasingly evident. Video content engages audiences quickly, drives traffic, and builds a lasting connection with viewers who are watching more online video content every day. According to…

Journalist Typing

Top Press Release Trends Cannabis Businesses Should Know to Generate More Publicity

September 24, 2024
Susan Gunelius
Marketing
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Press releases aren’t dead yet. They’re still an effective tool to generate publicity for cannabis businesses for a number of reasons. Not only do journalists look for and want press releases to help them write stories, but press releases also…

Customer Lifetime Value

How Cannabis Brands Can Increase Customer Lifetime Value

In the highly competitive cannabis industry, retaining customers is far more cost-effective than acquiring new ones. Yet, many cannabis brands focus heavily on customer acquisition, often at the expense of customer retention. While this approach might bring in new customers,…

Customer Testimonial

12 Tips for Cannabis Brands to Get Better Customer Testimonials and Results

Showcasing customer testimonials in your advertising, marketing materials, and on your website is a highly effective way to build trust and credibility for your cannabis brand. However, not all testimonials are equal. In fact, some can do more harm to…

Receipt

5 Ways to Increase Dispensary Sales with Email Receipts

When someone makes a purchase in your dispensary, do they receive a receipt in your store or via email? Bottom-line, if you’re not asking every customer if they’d like an emailed receipt and encouraging them to choose email over paper…

News

4 Tips for Cannabis Brands to Connect with Journalists and Generate Publicity in 2024

Publicity is essential for cannabis brands in 2024. Many marketing and advertising opportunities are not available to businesses operating in and with the cannabis industry, which means convincing journalists to talk about your brand in their content should be a…

Email Marketing

How to Improve Email Marketing Results for Cannabis Businesses

By Susan Gunelius Email marketing is critical for every cannabis business since so many advertising channels are not accessible to businesses working in and with the cannabis industry. However, sending one generic sales message after another is unlikely to drive…

Social-media

Unlock the Secrets of Social Media for Cannabis Brands

There are three primary ways that brands can use social media platforms for marketing: organic posts, shared posts, and paid posts. With paid posts still off limits to most businesses operating in and with the cannabis industry, cannabis brands can…

Email Spam

New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now

By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,…

Influencer Marketing Strategies

Essential Influencer Marketing Strategies Cannabis Brands Should Prioritize

January 30, 2024
Susan Gunelius
Marketing
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Influencer marketing works, and for cannabis brands, it’s an essential marketing investment. Word-of-mouth marketing has always been powerful, so it makes sense that consumers listen to the advice and insights shared by the influencers they trust. Trust is the key…

Sms Marketing

2024 SMS Marketing: Updated Rules Cannabis Brands Should Know

Many brands operating in and with the cannabis industry have had great success with text message marketing when they follow the laws and wireless carrier rules. For example, did you know businesses are only allowed to send marketing messages via…

5 Social Media Trends Cannabis Brands Should Know in 2024

November 30, 2023
Susan Gunelius
Marketing
0 Comments

Is your business-to-consumer (B2C) or business-to-business (B2B) cannabis brand investing time and money into social media marketing but still following outdated tricks and practices? If you publish more content about your brand than any other type of content, then the…

Email Marketing Concept

5 Email Marketing Metrics Cannabis Brands Should Track to Improve Performance

October 30, 2023
Susan Gunelius
Marketing
0 Comments

There are many more key performance indicators (KPIs) to track when it comes to email marketing than conversions. In fact, if you’re only tracking conversions, you’ll never truly know what is and isn’t working in your strategy, and you’ll never…

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