Purchase Influence: Beyond Price-Consciousness and into Premium September 18, 2023 Madeline Scanlon Marketing, Uncategorized 0 Comments By Maddy Scanlon Ask anyone in the cannabis industry, and they’ll tell you – consumers are influenced by price. Call it price-consciousness, the “race to the bottom,” or blame inflation – there is a clear phenomenon of cannabis fans seeking… Read More→
Innovations for Cannabis Flower July 24, 2023 Madeline Scanlon News & Insights 1 Comment By Madeline Scanlon Brightfield Group asks cannabis consumers what product types they use, and every time, a majority tell us they enjoy cannabis flower. Flower also has the highest distribution and generates the most revenue. Yet even a product type… Read More→
The Opportunity for Cannabis Drinks June 22, 2023 Madeline Scanlon Distribution, News & Insights 0 Comments By Madeline Scanlon Cannabis drinks are one of the most accessible ways to consume cannabis. There’s no smoke, smells, or uncomfortable coughing. Minnesota is taking a new approach to THC drinks by allowing low-dose varieties in mainstream channels – including… Read More→
What Drives Budtenders to Recommend a Brand? May 15, 2023 Madeline Scanlon Marketing, Retail 2 Comments By Madeline Scanlon Budtenders play a unique role in the retail environment. As both salespeople and educators, they have a much larger influence on the purchasing decision than most other store employees. Brightfield Group studied this impact on consumer purchasing… Read More→