Mike Luce, Author at Cannabis Business Executive - Cannabis and Marijuana industry news

Curating Consumer Insights for the Cannabis Industry

Amid the COVID-19 pandemic and the rising wave of mass demonstrations sparked by the tragic death of George Floyd, we felt it most appropriate to provide some broader perspectives on the latest consumer thinking during this chaotic time. To that…

The Six Rs Of Product Strategy In A Downturn

As America recovers from a tumultuous Memorial Day weekend, attention will turn to the next notable dates on the timeline to what will hopefully be to a safer and more productive country. The end of the pandemic, while not necessarily…

Where Do We Go From Here?

The headline is admittedly misleading. If I truly knew which direction we – as a nation and as an industry – were headed, I would be fielding calls from Warren Buffett. Suffice it to say, that is not happening. However,…

Four Rules To Marketing In The New Normal

March 31, 2020
Mike Luce
Marketing
0 Comments

To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be the new…

What’s on the mind of potential CBD consumers?

February 10, 2020
Mike Luce
Marketing
0 Comments

While the industry continues to weigh the impact of the latest shake-up by the FDA, potential adopters of CBD among non-users continue to eye the growing multitude of cannabidiol-infused products with interest and trepidation. For example, the warning letters issued…

Update From Illinois

January 21, 2020
Mike Luce
Marketing
0 Comments

Those watching this space have seen commentary from High Yield about adult use legalization in emerging states such as Illinois. Having a presence in multiple markets across the country gives us a first-hand view into both mature markets and emerging…

How Relevant Are Food Trends to Edibles?

January 7, 2020
Mike Luce
Marketing
0 Comments

Every year starting around Thanksgiving and stretching into January, predictions about the biggest trends for the New Year command headlines. Trend-spotters clamor for attention by declaring The Next Big Thing, be it augmented reality, urban agriculture, "cancel culture", or mango…

Legalization looms in Illinois

December 9, 2019
Mike Luce
Illinois, Marketing
0 Comments

As the Land of Lincoln poises for adult use legalization in mere weeks, emotions range from excitement to anxiety to frustration. The resulting public relations between the industry, state and local governments, interested consumers, and existing medical patients has turned…

Does anyone want cannabis mocktails?

November 26, 2019
Mike Luce
Marketing
0 Comments

Infused beverages - “drinkables” - make up a small slice of the market today but are among the categories expected to grow by leaps and bounds in the near future. Solving the ‘salad dressing’ effect has led to beverages that…

Data Points to CBD as Mental Health Treatment

November 12, 2019
Mike Luce
Marketing
0 Comments

In numerous studies, consumers report using cannabidiol as a palliative treatment for the symptoms of mental and emotional health issues. Consumers dealing with challenges such as anxiety, depression, and sleeplessness turn to CBD as a supplement if not outright substitute…

Closing the Gaps In CBD Products: Where to Focus On Consumer Understanding

October 22, 2019
Mike Luce
Marketing
0 Comments

Too many consumers, including those using CBD today, poorly grasp the nature of CBD, lack any precise understanding of how CBD works and what it does, and express significant concerns about safety.

Brand Engagement Among CBD Users

Those reading contributions by High Yield Insights in recent months have no doubt noticed a recurring focus on CBD consumers and related issues. This is due to a combination of ongoing interest (and controversy) both within and increasingly outside the…

Reacting to “Vape Lung”

September 10, 2019
Mike Luce
News & Insights, Op-Ed, Spotlight, Vaping Crisis
0 Comments

For CBE contributors often appearing under ‘Advertising, Marketing, & PR’ covering any topic other than the outbreak of vaping-related sickness nationwide would be tone deaf. The issue has demanded attention from the industry for some time but developments continue to…

Will consumers accept CBD at grocery stores?

CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many…

Consumers don’t understand CBD but use it anyway

Imagine shopping your local pharmacy. You stride into Walgreens and head for the OTC aisle in search of a sleep aid. Presto, you pluck two boxes off the shelf. Glancing at the packaging, you realize none of the fine print…