Mike Luce, Author at Cannabis Business Executive - Cannabis and Marijuana industry news

Consumers Feeling the Economic Pinch Still Crave Treats and Unique Products

Will cannabis consumers get caught up in the disruption caused by inflation and the recession? Those with the expertise and perspective to know, including MJBiz and Harris Bricken, believe cannabis businesses should be ready. In a recent interview, Charlie Bowman,…

Beyond Convenience, What’s The Future For Cannabis Delivery?

November 17, 2022
Mike Luce
Delivery Service
1 Comment

Delivering cannabis isn’t a new concept. Depending on where you live, having cannabis dropped off to you in person has been available for some time. However, everything “direct to consumer” (D2C) in cannabis is now in flux. What’s happening today…

CBD Hits a Home Run

October 26, 2022
Mike Luce
Hemp Industry News, Marketing, Multiple State Brands, Uncategorized
1 Comment

As most noted, CBD brand Charlotte's Web recently signed an exclusive multi-year partnership with Major League Baseball. The co-branded Charlotte's Web SPORT - Daily Edge tincture now features the MLB logo on the bottle and an "Official CBD of MLB"…

Cultivating Conscious Consumption

Righting the wrongs of the war on drugs forms a key plank in the platform to legalize cannabis. Through social equity provisions and other efforts, nearly every legal program aims to create opportunities for minority business owners and entrepreneurs. Yet…

Players In the Prairie State

The Illinois cannabis market is booming. Adult-use sales alone have exceeded $100M for six months running, and no doubt September will follow as both July and August topped $120M in sales. The state will eventually fix the many problems snarling…

Putting CBD to the Test: Study In Brazil Demonstrates Safety, Efficacy

From mid-summer to late fall in 2020, the United States saw an explosion of Covid-19. Total cases rose from approximately 2.1 million to more than 10.6 million, with greater than 240,000 deaths. In the U.S., data from the CDC and…

Crafting A Premium Cannabis Beverage Brand

July 26, 2021
Mike Luce
Edibles & Infused Processors, Processing
0 Comments

Premium products hold significant appeal for brands. Premium positioning can enable higher prices and greater margin, disrupt categories, and take market share. Cannabis is no exception. Nor is cannabis an exception to the perils of a failed premium strategy. Tactics…

What Cannabis Brands Can Learn From The Playskool Kitchen

On a recent trip to visit family, my mother-in-law dusted off (literally) some classic toys from storage. How she still had a trove of gently used toys from the ‘70s and ‘80s is something of a mystery. Apparently, she had…

CBD “Newbies” of Yesterday and Today

Consumers new to CBD look much like new consumers in many markets: low brand loyalty, sensitivity to price, and likely to try but not repeat. As High Yield details in the recent New CBD Consumer report, "Newbies" are bridging the…

One Of These Things Is Not Like The Other: Disillusioned Consumers and Niche Opportunities

March 30, 2021
Mike Luce
Marketing
0 Comments

Early in the CBD boom, the cannabinoid could be found in anything. Store-bought infused guacamole might have been the most egregious example of stretching the potential of CBD until it breaks. That said, the proliferation of DIY guacamole recipes made…

CBD Brands Entering Exercise Recovery

The health and wellness industry continues to boom in the US which is reported to have the most health and wellness clubs in the world. Industry revenue is currently valued at some US$35 billion and enjoying growth of more than…

How cannabis has mainstream sleep aids counting sheep

February 2, 2021
Mike Luce
Marketing
0 Comments

2021 threatens to deliver another year of turmoil, characterized by further lockdowns, social distancing, and an ongoing threat to health, daily routines, and financial security on a global scale – any one of which would be ample cause to lose…

What role can CBD play in alleviating America’s mental health epidemic?

Within hours of the Inauguration Day ceremonies, the National Alliance on Mental Illness (NAMI) issued a press release calling for the Biden administration to help Americans struggling with mental health exacerbated or brought on by pandemic. In NAMI’s words, the…

Anticipating the Holiday Season for Cannabis

October 6, 2020
Mike Luce
Marketing
0 Comments

Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from…

Infographic: COVID-19’s Impact on Executive Decision-Making

As mentioned here previously, High Yield Insights and CBE Press collaborated on a unique whitepaper of executive decision-making prior to and during the COVID-19 outbreak. (The whitepaper is available for download here.) The infographic below summarizes key data drawn from…

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