CBD consumers & the mainstreaming of cannabis March 18, 2019 Michael Panebianco Cannabis & Hemp Research, Marketing 0 Comments By Mike Panebianco What today’s CBD buyer might tell us about tomorrow’s cannabis marketplace If any trend symbolizes the mainstreaming of cannabis, it is the sudden presence of CBD embedded everywhere you look. From CBD shots in your espresso to… Read More→
Budding Prospects: Defining Opportunity Segments for the Cannabis Market January 8, 2019 Michael Panebianco Cannabis & Hemp Research, Marketing 0 Comments MRI background for CBE Readers MRI data is used in the majority of media and marketing plans in the US. Its Survey of the American Consumer® represents the gold standard in traditional planning and consumer insights. As part of the Survey,… Read More→