Archived Webcasts

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Airo Brands was founded in 2014 by Rich Yost to bring technological innovation and CPG competencies to the cannabis industry. Ten years later, it has deployed its flagship vape brand into an industry-leading 24 markets and its newly-launched edibles brand, Oria, is on track to enter 10 markets by the end of the year. Along the way, Rich has partnered with both MSOs and independent operators, thereby learning much of what it takes to succeed in the US cannabis CPG market. Rich joins Deep Roots to share the learning of Airo’s journey to the pole position in cannabis multi-state expansion.

About Airo Brands:

Founded in 2017, Airo Brands is an industry-leading cannabis brand with a mission to deliver a superior consumption experience through cutting-edge technologies and the highest quality materials. As of August 2024, its products can be found in over 1,700 licensed medical and adult use cannabis dispensaries across 24 U.S. states and Puerto Rico. Renowned for its award-winning vapor products, Airo Brands has emerged as a top-selling brand in multiple U.S. states. Expanding upon its innovative offerings, it recently introduced Oria, a new line of cannabis-infused edibles. For more information, please visit www.airobrands.com.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OGA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OGA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Jetty Extracts, launched in 2013, is a pioneer in solventless cannabis extraction and a leading California cannabis brand. In 2023, the company launched an expansion strategy to become a leading nationwide CPG player in the Vape category and now has operations in NJ, NY, and CO. While Jetty has been executing on its plan as an independent brand the Company now enters the Canopy Growth umbrella that includes Wana and Acreage. Hear from Ron how he attacks the markets with his best-in-class vape brand.

Our Guest: Ron Gershoni, CEO & Co-Founder

Ron Gershoni first realized the medical benefits of cannabis when his father found it to be the only effective treatment for his chronic back pain. Inspired by this, Ron co-founded Jetty Extracts in 2013 and has since overseen its growth from a local San Diego brand into a leading California extract company. Focused on product innovation and consistency, Jetty has achieved revenue growth in 10 out of its 11 years of operations.

Despite the constant challenges within the California cannabis industry, Ron remains a strong advocate for normalization and a believer in the benefits of the plant for individuals and society as a whole. From its headquarters in Oakland, Jetty continues to advance the industry with its solventless extraction techniques and diverse product offerings. Jetty’s unique Shelter Project provides free cannabis oil to cancer patients throughout California and Colorado.

Jetty has consistently pushed for cleaner cannabis products. The company was the first to offer an uncut vape cartridge and now boasts the top-selling rosin vape in the country, as well as the first OCal (organic) vape cartridge and solventless concentrates in California.

Prior to Jetty, Ron spent a decade as President of the natural deodorant brand Lavilin and managed a multi-family real estate portfolio. He has also worked at BlackRock Solutions and Accenture. Ron holds a BBA from the Ross School of Business at the University of Michigan, graduating in 2001.

Ron enjoys spending time with his wife, two children, and German Shepherd. His hobbies include mountain biking, practicing yoga, skiing, and traveling.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OGA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OGA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

CEO Peter Barsoom launched 1906 with a transformative vision: to establish the category of functional cannabis as a mindful alternative to alcohol and pharmaceuticals. This brand has not only normalized cannabis use but also highlighted its diverse functional benefits. Today, under Peter’s leadership, 1906 has expanded into 11 markets and successfully launched 1906.shop. This innovative online platform generated $3 million in sales within its first six months, revolutionizing access to legal cannabis through a direct-to-consumer model. Join Peter on the Deep Roots podcast as he shares insights on 1906’s product innovation and his strategic approach to a capital-efficient expansion that’s setting new standards in the cannabis industry.

Our Guest: Peter Barsoom CEO & Co-Founder

CEO and Co-founder Peter Barsoom, has an extensive career experience in finance and business strategy, holding a variety of senior management positions at leading institutions including American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital and Intercontinental Exchange.

In 2015, Mr. Barsoom left the financial industry to found Nuka Enterprises (Nuka) a premium nutraceutical company specializing in sourcing and synthesizing global plant medicines for use in daily life. Mr. Barsoom brings unparalleled financial acumen from leading the most complex and highly regulated business to LPS.

In September of 2018, Barsoom was recognized by “Entrepreneur” magazine as one of the Top 100 Leaders in Cannabis. He serves on the board of numerous leading cannabis industry associations including: the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association and the Florida Medical Marijuana Advisory Committee.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Cannabis beverages are experiencing their breakthrough moment as consumers embrace the form factor as an alternative to alcohol. But the explosion hasn’t come from the adult use regulated market, it’s taking place in the hemp derived regulated market. The result is a total reset of the beverage landscape and has created a new class of market leaders. Towards the top of that list is Brez, a low dose hemp derived beverage brand experiencing rapid growth that may see them climb to the number 1 cannabis beverage by year end – in just over a year of being in business! Aaron Nosbisch, founder and CEO, joins Deep Roots to share how Brez has elevated the consumer use case to capitalize on what is clearly consumer demand for low dose hemp derived beverages.

Our Guest:

Aaron J. Nosbisch, Founder of BRĒZ

Aaron J. Nosbisch, founder of BRĒZ, the fastest-growing cannabis beverage and Lucyd, the largest cannabis social advertising agency in the world, is an entrepreneur, investor, and adventurer who has founded numerous endeavors while driving hundreds of millions in revenue for his projects and clients, all while traveling the world.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

A common refrain among CPG retailers is to suggest to brands that “when you create consumer demand for your product, I’ll carry it”. Given the lack of traditional advertising channels to cannabis brands, coupled with a regulatory framework that complicates national branding initiatives, most cannabis brands are unable to deliver on this retailer request. But Miss Grass seems to have cracked the code.

Kate Miller, founder and CEO of Miss Grass, has been able to build a national brand by leveraging a national media platform to build a brand-owned community, consumer loyalty, and credibility. Kate joins Deep Roots to discuss how this approach has made her state expansion model scalable and her products available across the US, to the delight of consumers and retailers alike.

Our Guest: Kate Miller, Co-Founder + CEO of MISSGRASS

Inspired by her stint working at a dispensary in college and powered by a decade-long career in entertainment where she worked alongside Ben Silverman (The Office, Ugly Betty) and led brand partnerships for Lorne Micheals’ Broadway Video (Saturday Night Live), Kate is dedicated to making cannabis accessible, rewriting the pervasive and shameful narrative around this plant, and building a community of conscious cannabis consumers.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

What came first, the chicken or the egg? Many know Beard Bros for their outstanding coverage, information, and insights regarding the cannabis industry. But they actually started out first, in cannabis legacy products; and then pivoting to the legal cannabis industry. Beard Bros Bill and Jeff Levers have utilized their media platform to strengthen a product brand in multiple markets. Their approach has been to create consumer goodwill by imparting cannabis knowledge and expertise to become a trusted voice. Then, on the heels of Beard Bros credibility, they are on a mission to offer a range of products into multistate and multinational markets to extend that goodwill into the products they market. Bill and Jeff join Deep Roots to discuss how this approach has made their market expansion strategy more successful than what it may have been without the culture they have built, both internally as well as with consumers.

Our Guests: Bill and Jeff Levers, Co-Founders at Beard Bros. Pharms & Media

Originally hailing from Florida and Pennsylvania and now conveniently headquartered in Los Angeles and Sacramento, Beard Bros Pharms is a multinational cannabis brand, advocacy and consulting firm, and grassroots media magnate whose highly sought-after products, no-nonsense knowledge base, and hard-earned expertise are boosting bottom lines for their business partners worldwide. The company leverages their deep legacy cannabis experience at the intersection of the ever-evolving legal and regulated cannabis landscape via its co-founders and real brothers Bill and Jeff Levers to help their partners navigate the nuances of both established and emerging cannabis markets. Bill and Jeff of Beard Bros. Pharms have also earned a reputation as outspoken advocates of the cannabis plant, its many benefits, and of the culture at its roots.

They launched their own culture-based website in 2018 at www.beardbrospharms.com and corresponding weekly newsletter “The Friday Sesh”, as they are known and revered for the authenticity that accompanies their reporting on original news content, upcoming cannabis related events, brands to watch, and more. Beard Bros Pharms’ full spectrum of expertise in cannabis cultivation, manufacturing, operations, packaging, supply chain distribution, consulting, marketing, and media is unrivaled. In addition to 20-years of top shelf cannabis production, Beard Bros has operated in the legal cannabis market since 2011 (in the Prop 215/SB 420 medical market) and produced licensed recreational cannabis since 2018.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

The uniqueness of each state’s cannabis regulations and structure makes it challenging to enter a new market with a single form factor. But what if your DNA resides in creating multiple innovative form factors and formulations that aren’t easily duplicated or, at times, even possible in new markets? These are challenges that Christine Smith, founder and CEO of Oregon-based Grön, has faced when expanding her edible brand into five states over the past few years. Christine joins Deep Roots to discuss how innovation crosses state lines and how success in one market does not always translate into a new market – where adaptations may be necessary.

Our Guest: Christine Smith, Founder and CEO of Grön (Pronounced Grewn)

Founded in 2015, Grön has become one of the largest and most recognized edible brands in the cannabis industry, with operations in their home state of Oregon, as well as Nevada, Arizona, Missouri, Oklahoma and Canada. Prior to founding Grön, Christine spent 20 years as an accomplished architect until her creative intuition  and culinary passion for confections presented an entirely new career path. What started as a hobby with one delicately nuanced dark chocolate bar, has led to the creation of multiple product lines available throughout the United States and Canada. With no outside investments, Christine was able to create several innovative purpose-driven product lines. Grön’s Sugar-Coated Pearls, Mega Pearls, Chocolate, and Candy-Coated Pips are formulated with cannabinoid ratios of THC, CBG, CBN, and CBD, giving millions of happy customers a perfect experience. Christine is a pioneer in the cannabis edible industry as one of the first producers to be entirely self funded, majority woman-owned majority woman-operated, and using all natural and Fair Trade Certified ingredients in the Grön product assortment. Today, Christine leads a growing team, who are expanding the reach of Grön and creating new products, packaging and initiatives that connect consumers to the purpose-driven and beautifully delicious brand she has created.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Many cannabis brands can be successful in their local market by embracing community and creating an authentic culture, but can that lifestyle brand export that goodwill and succeed in new markets? Timeless Vapes of Arizona spent years developing a lifestyle brand in their home market and have subsequently expanded into multiple markets with a profitable model that generates customer loyalty and corporate earnings. What does that playbook look like? Josh Hirschey, President of Timeless Refinery, joins Deep Roots to share how they have replicated their tried and true AZ lifestyle brand model in AZ in multiple new markets.

Our Guest: Josh Hirschey, President of Timeless Refinery

Josh Hirschey serves as President of Timeless Refinery, a leading cannabis house of brands with operations in Arizona, California, Missouri, Oklahoma, and Ohio. Timeless is focused on building high-quality lifestyle cannabis brands including Timeless, Timeless NOIR, and Timeless AZUL Vapes and Tumble by Timeless infused pre-rolls. Timeless connects with their consumers locally in each market they are in by engaging on the pillars of culture, community, and legacy.

Prior to leading Timeless, Josh was SVP/General Manager leading Amphenol Broadband Solutions (ABS), a division of Fortune 400 Amphenol Corporation. ABS is an industry-leading connectivity supplier with a global sales, distribution, and manufacturing footprint. During his 9 years running ABS he led the growth of the business both organically and through numerous acquisitions to over $400M in revenues.

Before joining Amphenol, Josh ran a private manufacturing company and was Vice President and Sr. Analyst at two boutique investment banking firms specializing in middle market buy and sell side M&A advisory, and capital and debt financing.

Josh has more than 18 years of experience in general management, business development, global manufacturing, and mergers and acquisitions. He is a graduate of Arizona State University and enjoys spending time with his wife and their two sons. Additionally, Josh enjoys traveling and is a fan of classic cars and sports.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

The Cannabist Company, formerly known as Columbia Care, is reengaging with strategies that made its business model successful in the past, after the Cresco merger was terminated a few months ago. As a result, The Cannabist Company is revitalizing components of its corporate strategy that have remained essential to its DNA, including brand partnerships with Tyson 2.0 and expansion of its internal brands outside its walled garden. Come learn from Jesse Channon, chief commercial officer, about how these initiatives will be deployed, what it will mean for third party brands wanting shelf space and what to expect from The Cannabist Company wholesale strategy.

Our Guest: Jesse Channon, Chief Commercial Officer, The Cannabist Company

Jesse Channon is the Chief Commercial Officer of The Cannabist Company, formerly known as Columbia Care, overseeing Retail, Wholesale, Marketing and Technology Innovation. He joined the company in 2019 as Chief Growth Officer. Jesse is an accomplished leader with over a decade of experience in digital marketing, consumer targeting, grassroots campaigns and social media, having advised and worked with some of the largest brands and agencies in the world, including Microsoft, AT&T, Honda, Starbucks, NBC, Red Bull and more. A member of the founding team at PageLever, a Y Combinator-backed company, Jesse oversaw all revenue and partnerships, working with companies such as YouTube, Intel and Toyota to build one of the first real-time applications on Facebook’s API and earning certification in the first wave of Preferred Marketing Developers. In 2013, PageLever sold to Unified, a New York City-based Ad Tech company, where Jesse spent six years on the senior management team. After Unified, Jesse served as Chief Revenue Officer for Social Native, a custom content marketplace. He serves on the Entrepreneurship Advisory Board for the Harbert School of Business at Auburn University, the Marketing Board for UJA in New York City and mentors first-time founders of early-stage startups.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

AYR Wellness Chief Commercial Officer, Jamie Mendola, joins Deep Roots to discuss how to go about partnering with MSOs as part of a brand’s expansion strategy. Jamie will share how AYR decides on what product formats are considered strong partner opportunities versus AYR’s in-house brands and what goes into the decision-making process of brand selection. AYR Wellness has always been focused on building their own brands and have acquired Levia, a leading beverage brand in Massachusetts. Learn from Jaime about how they consider the “buy-build-partner” approach in each market and what partner opportunities exist today with AYR.

Our Guest: Jamie Mendola, Chief Business Development Officer, AYR Wellness

Jamie Mendola is the Chief Business Development Officer and Head of National Wholesale and Purchasing for AYR Wellness, a publicly-traded cannabis multi-state operator (MSO). He was part of the founding management team that transformed AYR from a 2-state operator into the 6^th largest cannabis company in the United States. Jamie leads AYR’s strategic growth initiatives overseeing acquisitions, license applications, joint ventures, and brand partnerships. He also leads AYR’s wholesale and purchasing efforts nationally and is the General Manager of the West Coast Region. Jamie was also a co-founder of the Mercer Park Brand SPAC that completed a qualifying transaction with Glass House Group, a large vertical operator and brand platform in California, where he remains a board member.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

CBE & DeepRoots thanks our June Webcast Sponsor.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Entering new markets with a limited set of products is challenging. Doing so with a House of Brands strategy is even more difficult, particularly when the core offering is delivering quality flower at an affordable price. Rusty Wilenkin, Founder and CEO of Old Pal, joins Deep Roots to share his philosophy when entering new states including how to evaluate a new market to determine what products to launch based on market data and an expected consumer brand value proposition of shareable cannabis. Rusty has guided Old Pal to success in nine markets and has learned how to manage both a complicated regulatory framework and a complex supply chain to deliver product consistency to the delight of customers.

Our Guest:

Rusty Wilenkin, Co-founder + CEO of Old Pal

Co-Founder and CEO Rusty Wilenkin started Old Pal after beginning his career in media lending, then spending 4+ years in the cannabis space. The concept was born out of a white space that the team began to notice throughout the industry: there wasn’t a flower product out there that was both affordable and beautifully designed. During that period he co-founded Prism Farms, in addition to negotiating all seed funding and distribution channels for the company. Rusty then built out the SoCal region for Flow Kana, doubling their sales team in Southern California. He then mirrored that success at Kiva Sales and Service, where he ran their flower and concentrate sales. Rusty began pursuing Old Pal full time in May 2018, and it’s quickly become one of the fastest growing cannabis companies in California, in addition to expanding to 7 additional states as well.

DeepRoots Host:

Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots thanks our May Webcast Sponsor

About This Event:

Are you a cannabis business looking for ways to improve your return on investment? Learn from Paybotic co-founder and President Max Miller in this custom webcast.  We will discuss tips that can help you maximize your ROI and how to do business in the cannabis industry. Plus, learn about the employee retention credit (ERC) and how it can benefit your business. Don’t miss out – join us now!

Meet the Speaker: 

Max Miller, Co-Founder & President, Paybotic

As the Founder and President of Paybotic, Max is responsible for the ongoing strategic and economic growth of the company.

He is a graduate of Babson College where he earned a degree in Entrepreneurship. Max is a true entrepreneur whose global vision and passion for future-proof payment solutions has inspired him to build a company that provides the most advanced and secured payment systems to merchants. Technological innovation in the industry inspires Max to continually create and integrate the best and most appropriate payment solutions to keep clients on top of their game.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Cannabis brands are aggressively expanding and facing the daunting challenge of building their brands in each new market. Bethany Gomez, Managing Director of the Brightfield Group, joins Deep Roots to discuss how data and research are helping brands connect and resonate with consumers. Bethany and host Erik Ott will discuss best practices in consumer brand building, including topics like:

• Do traditional CPG strategies work in Cannabis or are other approaches more effective in reaching consumers?
• Can a brand be created from scratch?
• How do consumers feel towards MSO brands vs legacy brands?
• What are tactical strategies that you can develop that show results without a massive investment?
• What are the pros and cons of working with influencers?

And… are “Soccer Moms” really a category?

April Guest:

Bethany Gomez, Managing Director of the Brightfield Group

Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As Managing Director and Co-Founder of Brightfield Group, Bethany’s commitment to leadership and storytelling through meaningful data has positioned the company as an industry leader, playing a crucial role in shaping the cannabis, CBD and wellness industries both from a consumer and market perspective. Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more.

DeepRoots Host:

Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots thanks our April Webcast Sponsor